Draft — not linked or indexed. For review only.
Nike
A six-part docuseries, told from the inside.
An employee spotlight series for Nike, produced by partner agency North Sea Air. Six teams across five North American markets, each with its own story of purpose and momentum. Rudder Co worked with North Sea Air on strategy, production in specific markets, and certain elements of post production through delivery.
Scroll for more
Next project
Coming soon
Another collaboration is being prepared for release.
Our part in it
This was a collaboration. North Sea Air led production, Athletics built the motion design system that carried the series, and Rudder Co worked alongside the North Sea Air team from strategy through finishing.
Strategy
Worked alongside North Sea Air on the shape of the series — how six separate team stories could hold together as one body of work, and what each shoot needed to deliver.
Production
Present on location for production shoots in specific markets, supporting the North Sea Air team on the ground through the days of filming.
Post-production
Collaborated on certain elements of post production through delivery as the films came together with the motion system built by Athletics.
Credits
- Client
- Nike (internal employee docuseries)
- Production
- North Sea Air
- Motion design system
- Athletics
- Rudder Co role
- Strategy, production in specific markets, certain elements of post production through delivery
- Scope
- Six films, five markets across North America
- Rudder Co on location
- Production shoots across specific North American markets
All trademarks and brand names are the property of their respective owners. Work shown with the permission of North Sea Air. Rudder Co is not affiliated with, endorsed by, or speaking on behalf of Nike or Athletics.
Start a project
Have a story to tell?
We work with production partners and brands from strategy through finishing. Tell us what you're building.